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Dartex Coatings have always had a certain reticence about exhibiting at Techtextil, not because it isn't a worthwhile show but because being there as a visitor is a rewarding experience. "Choosing to exhibit was a major decision and geared towards attracting interest from new markets, although this proved to be of limited success much more was gained by meeting new customers in existing markets. These potential new customers were interested in products Dartex Coatings are already selling so conversion should be easier than developing brand new products." said CEO Shaun Ambrose-Jones. "Despite it being an exhibition geared to our customers, our suppliers were also there and, as usual, the environment generated more food for thought for the future." He added.